Boondocks Earthy-Friendly FAQs
As Boondocks continued to grow its presence in the cannabis space, the brand's commitment to environmental consciousness remained central to its identity. Shortly after launch, a need for a dedicated space where consumers could learn more about Boondocks' sustainability efforts was identified. From the packaging and hardware choices to end-of-life disposal options, this FAQ page was developed to provide clarity and transparency around product choices in an approachable, lightly branded tone. While primarily a copywriting project, this initiative also included the design of the landing page itself to ensure a cohesive and easy-to-navigate user experience.
Company: Motif Labs (Organigram)
Brand: Boondocks
Copywriting: Hilary Lucio
Design: Hilary Lucio
Strategy: Josh Teitelbaum, Hilary Lucio
The goal was to give consumers a deeper understanding of the environmental considerations behind Boondocks products — what decisions were made, why they mattered, and what consumers could do with their packaging after use. While some FAQs were pre-planned ahead of launch, others were shaped by ongoing feedback from the Sales and Customer Experience teams. By addressing common questions and anticipated concerns, the FAQ page served not only as a practical resource but also as an educational tool that reinforced Boondocks’ earth-friendly values in an approachable way.
One of the primary challenges was striking the right balance between accuracy and approachability. The information needed to be technically correct and comprehensive without becoming overwhelming or sterile. Maintaining clarity — especially around nuanced environmental claims — was key and required careful navigation to avoid greenwashing or fear-based messaging. Collaborating closely with the Brand Manager, who acted as the subject matter expert, was also critical. His deep technical knowledge needed to be translated into plain language for a general audience, requiring some back-and-forth to align on what was essential to include and how to phrase it in a way that still felt like Boondocks.
A combination of internal insights, supplier data, and strategic writing informed the development of the FAQ content, which was then shaped into a Q&A format to maximize clarity and usability. Drawing on packaging and hardware information provided by partners, the copy was refined to speak directly to Boondocks’ audience with a light-touch application of brand voice to keep the tone casual without compromising accuracy. Subject matter expert input and targeted research ensured the final messaging was complete, credible, and technically sound.
